The backstory

It started as a weekend in Paris. It ended on the floor of the EU Parliament.

ecoloop was founded at an EU hackathon in Paris by a team that, on paper, shouldn't have worked: psychology, marketing, software engineering, neuroscience, design, and business IT management — five people from three continents who had never built together before.

It worked. The team took first place, and then presented the concept at the EU Parliament — a circular system where environmental transparency isn't a luxury reserved for brands with sustainability departments, but infrastructure any independent brand can plug into.

We're here to make that prize-winning concept a concrete reality.

Six disciplines, one loop

  • Psychology
  • Marketing
  • Software Engineering
  • Neuroscience
  • Design
  • Business IT Management

Hackathon: Paris 🇫🇷 · Result: 1st place · Presented at the EU Parliament

The founding team

Five founders, three cities, one timezone-ish.

LG

Luke Griles

Engineering & Marketing

🇵🇹 Lisbon, Portugal

English · Portuguese · Spanish

MD

Mariangela Durigon

Graphic & Product Design

🇮🇹 Venice, Italy

English · French · Italian

BV

Bianca Vitale

Logistics Localisation

🇮🇹 Venice, Italy

English · Italian

AB

Abhishek Bhardwaj

E-Commerce Integration

🇫🇷 Paris, France

English

EP

Elisa Peyrard

Reverse Logistics

🇫🇷 Paris, France

English · French

You?

We hire as we grow — engineering first. If the loop makes sense to you, say hello.

hello@ecoloop.solutions →

What we believe

Transparency is infrastructure

Environmental honesty shouldn't depend on a brand's headcount. The methodology is the EU's; our job is making it usable by anyone.

Never one number

We show four consumer impact grades separately, always. Collapsing the environment into a single score hides exactly the trade-offs that matter.

Close the loop

Scoring is the start. A product's footprint is decided by what happens after the sale too — which is why the loop, not the label, is the destination.