For investors · pre-seed
Compliance is becoming the strongest demand driver in fashion software. We're building for the segment everyone else prices out.
Founded at an EU hackathon in Paris — first place, presented at the EU Parliament — and built into a live product by a founding team across Lisbon, Venice, and Paris.
What exists today
A live, multi-tenant SaaS platform: raw-materials figures across ten impact categories, per garment and per wear, every one traced to the BAFU:2026 public dataset, with a conservative PEFCR lifetime, declared gaps, and a public passport page for every product.
The window
The EU's anti-greenwashing rules (EmpCo) apply from 27 September 2026: every green claim now needs substantiating. France's environmental label is live (voluntary) with third-party scoring of unlabeled brands possible from Oct 2026. The EU's ESPR applies in full from July 2026, the textile delegated act is expected in 2027, and Digital Product Passports become mandatory for apparel from 2028 at the earliest. Brands that wait will buy in a panic; the vendor already holding their data wins.
The wedge
Enterprise platforms serve large brands at enterprise prices and can't move downmarket without breaking their sales model. The tens of thousands of SME apparel brands selling into the EU need self-serve onboarding, transparent pricing, and a tool sized for a founder — that's a product-economics moat, not a feature gap. A free tier (25 products, no card) gets brands testing the product now, ahead of the regulatory deadlines — so we're already in their workflow, with their data, when the deadlines make it mandatory.
The loop
Scoring gets us in the door, compliance pressure makes us sticky, and the long-term defensibility is the reverse logistics network: connecting brands to return, repair, and recycling routes that cut the impact of every return. More brands, better routing, higher switching costs.
The raise
€500k pre-seed, for regulatory work and our first engineering hire. We are in Year 1. Milestone: 50 paying customers by end of Year 2 — the beachhead before the EU-wide mandate creates a crowded market. Deck, projections, and data room available on request.
Regulatory dates reflect published EU and French regulation as of June 2026. We claim DPP-readiness, not DPP compliance — the delegated act defining the final requirements has not yet been adopted, and we'd rather you hear that from us.
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